EARL’S+INSIDE+OUT

** BRAINSTORMING APPROACH; **

Brainstorming is a group creativity technique by which a group tries to find a solution for a specific problem by gathering a list of ideas spontaneously contributed by its members. A brainstorm session often is a good way to find possible solutions to solve an urgent problem, think of new products, services, brand, business models, and a new go to market strategy (Patrickdriessen.com, 2011).


 * **Problem** || **Solution** ||
 * ** The current low financial turnover ** || * Ensure better quality service


 * Employ experienced staffs including experienced doctors


 * Ensure conducive environment and motivation to staff such as bonuses and incentives


 * Targeting new markets such as Vietnam, Cambodia, Thailand and Middle East as they have already won the Indonesian and Singapore markets. ||
 *  ** Unstable number of customers turn over to the hospital yearly ** || * Lower medical charges to make it more affordable.


 * Introduce feedback system to understand and act upon customers views where necessary.


 * Improve customer relation to make sure patients are retained and able to attract new customers. ||
 *  ** Failure to globally expand ** || *  Building and nurturing loyal relationships with foreign hospitals and research centers.


 * Seeking international accreditation so as to gain international status credibility that will enable getting patients from other parts of the world.


 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 120%;">Foreign Doctor Exchange programs. ||

<span style="font-family: 'Times New Roman',Times,serif; font-size: 14pt;">**The five whys** <span style="font-family: 'Times New Roman',Times,serif; font-size: 120%;">1) Why the hospital has low quality service? <span style="font-family: 'Times New Roman',Times,serif; font-size: 120%; text-align: justify;"> 2) Why we have less expert and modern tools in the hospital? <span style="font-family: 'Times New Roman',Times,serif; font-size: 120%; text-align: justify;"> 3) Why we have poor procurement plan? <span style="font-family: 'Times New Roman',Times,serif; font-size: 120%; text-align: justify;"> 4) Why we have poor management?
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 120%;"> The hospital has low quality service because it has less expert and modern tools.
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 120%;"> We have less expert and modern tools in the hospital due to procurement plan.
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 120%;"> The poor procurement plan because of poor management.


 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 120%;">The poor management due to Weak and inexperienced management team.

<span style="font-family: 'Times New Roman',Times,serif; font-size: 120%; text-align: justify;">5) Why we have weak and inexperienced management team? **<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Ishikawa Diagram ** <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">For more detailed study of the causes, its roots that occur in the hospital, the Ishikawa analysis has been performed. The main problem in the analysis was stated as Customer Satisfaction and all causes about this point were discussed. Below is given Ishikawa Diagram with an explanation of causes. Major roots of causes were defined as People, Service, Inventory and Supplies, Performance.
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 120%;">We have weak and inexperienced management team because the human resource management budget is poorly planned.


 * Reference **

<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Patrickdriessen.com, 2011. Insights for a perfect brainstorm.[ONLINE]. Available at: <span style="font-family: Calibri,sans-serif; font-size: 11pt;"><span style="font-family: 'Times New Roman',serif; font-size: 12pt;">[] <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">. [Accessed 05th October 2011]