STEEP+Analysis+for+Sunway+Hospital

STEEP Analysis on Sunway Hospital

**STEEP Analysis ** **Sunway Medical Centre ** **Social ** People are increasingly becoming more cautious on what they eat and what exercises to do in order to keep fit. They are becoming more concerned on their healthcare which in turn will lead to consecutive hospital visits for check-ups. Also majority of the population comprises of youth who are keen to looking after their fellow older relatives which will increase the number of customers to Sunway Hospital.

**Technological ** Technological advances can both bring a positive and negative effect on an organization. In terms of the hospital/healthcare industry and Sunway Medical Centre, an improvement in the technology used will help in many ways. These advances usually tend to reduce human error and improve work efficiency. A suggested use of electronic data interchange (EDI) will help reduce paper work and increase communications between employees and patients.

**Economical ** Increased prices on products used by the hospital can be a downside to both the hospital and patients. An increase in purchasing medical supplies and equipment will in turn lead to an increase in services paid by patients. This eventually will lead to a loss of customers to the hospital. A hospital’s main service should be medical care to patients. This can be increased by outsourcing all IT work to professionals who know best how to deal with them so that the hospital can concentrate on providing the best medical services to the public.

**Environmental ** This involves keeping the environmental surroundings clean and waste free. Inability to do this will lead to increased sickness among the public. Although this is a negative impact on the community, it can also be a positive one to Sunway Medical Centre as an increase in patients will lead to better medical services provided.

**Political ** The rules and regulations that a Government can impose on the healthcare industry can bring forth both positive and negative effects. If new and emerging hospitals are allowed into the industry, this can lead to increased prices in medical services and thus loss of customers. This new competition can also lead to hospitals and medical centers competing to produce the best medical services for the public which simply put means better services towards patient which is a positive impact on the community.

By Stanley Mburu //Social: // The number of outpatients during Hari Raya decreases because most Malaysians spend their Hari Raya away from Kuala Lumpur with their families in towns and other cities. Majority of them are on leave during public holidays as the work load becomes low in the hospital. The hospital during these days is empty and receives very few outpatients.

//Technology: //<span style="font-family: 'Times New Roman',serif; font-size: 12pt;"> The simplicity of booking and reserving a number for checkup in Sunway hospital has resulted in increasing the number of outpatients visiting the hospital daily. This has increased efficiency in work and made the process of sending and receiving files of patients very fast.It also increased the accuracy of the work done and reduced human errors, where it resulted a positive impact on the outpatients visiting Sunway Hospital.

//<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Economical: //<span style="font-family: 'Times New Roman',serif; font-size: 12pt;"> Due to the financial crisis in Malaysia, Sunway hospital loss was high which in return they were force to ask many of their staff to leave to decrease the effect of the loss in the hospital. This had reduced the number of outpatients because there were no enough doctors and staff to deal with them. The level of using the machinery and equipment had reduced due to the decrease in number of outpatients visiting the hospital, which has increased the loss made by the hospital.

//<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Environmental: //<span style="font-family: 'Times New Roman',serif; font-size: 12pt;"> When H1N1 started spreading in Malaysia, the number of outpatients has increased to its maximum, where the whole day the hospital was in peak. Many infected patients were visiting the hospital daily to cure that sickness, which in return the work load in the hospital has increased. This required more staff and doctors to be around for more hours in the hospital looking after the patients infected by H1N1. In return, the hospital has gained more customers having H1N1 effects.

//<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Political: //<span style="font-family: 'Times New Roman',serif; font-size: 12pt;"> Due to the political demonstrations in Malaysia, many protesters got injured by the policemen or other protesters during the demonstrations while they were protesting against the internal politics of the government and their ignorant of the Malaysian economy fall. In return the number of outpatients has increased very highly during that day injured by the policemen. By Mohammed Hashem